![]() ![]() The reluctance to change Snapchat’s UX to capture a wider audience hurt it in the long term, and when Snapchat tried to change, things only got worse. Instagram has copied a bunch of Snapchat’s features, and it’s paid off: people are now ditching Snapchat Stories for Instagram Stories. On the other side of things, Snapchat’s growth has stalled, and Evan Spiegel has realized the bleak future of purely relying on investing in the young demographic to boost Snapchat downloads instead of investing in Snap’s design team. And in response to the recent research done by The Guardian, Zuck said he didn’t care about the loss of teens from the platform. Just look at the tab bars for all three apps.ĭuring the #deletefacebook period of 2018, Mark Zuckerberg expressed that the movement hasn’t hurt Facebook at all. While teens are accustomed to icon-filled interfaces, adults still cling to keyboards. In both Snapchat and Instagram, almost every button appears without text. The answer is what the two generations do equally well: text. How is this possible? What allows teens to open Snapchat and Instagram constantly but stay away from Facebook? And vice versa: why do adults love using Facebook yet are baffled by the other social media? ![]() The proof is in the numbers: only 51% of teens say they use Facebook in 2018, yet 69% and 72% use Snapchat and Instagram, respectively. Less than a year later, Snapchat released an update to make their app more user-friendly, trying to appeal to an audience with a greater age range.Įven with horrible UX, kids my age are still flocking to Snapchat and Instagram, leaving Facebook behind in the dust. John jumped up and said, “Never use Snapchat as a reference for UX again.”Īs the Head of Design and Engineering Evangelism at Apple, it made sense that he was right. ![]() In the middle of the conversation, I tried to justify our original swiping-based interface by mentioning Snapchat. Young people can’t use Facebook, old people can’t use Snapchat - why?Īt WWDC17, I sat down with John Geleynse to hear feedback on Tower. ![]()
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